A complete logo and social media identity package for NBT Studio, a premium beauty and laser epilation clinic. The project pairs a luxurious visual identity with a structured, high-end template system for Instagram and coordinated physical marketing materials.
A modern beauty and laser hair removal clinic needed a cohesive identity that could carry from its salon into an engaging social media presence. The marketing team needed a flexible but consistent Instagram system for treatments, equipment, offers, and educational content to replace a disjointed, unbranded grid.
The logo pairs exact geometric drafting with a gold starburst emblem and clean modern “NBT STuDio” typography. Rich black, bright white, and elegant gold create a premium palette. Thin gold borders organize the Instagram grid, framing educational diagrams, lifestyle photography, and bold promotional posts.
The curated feed communicates premium service at a glance and helps followers distinguish educational content from promotional offers. The identity also extends into the salon through tactile promotional menus, printed on matte black cardstock with gold foil.
NBT Studio is a brand identity and social media styling project for a high-end laser epilation and beauty clinic. The visual system balances a clinical, trustworthy feel with a luxurious finish. At its center is a carefully drafted star compass motif, expressing precision and excellence in beauty treatments.
The digital rollout focuses on Instagram, the clinic's primary marketing channel. The package includes organized highlight covers for Pricing, Booking, Salon, and Promotions, using consistent iconography. The feed alternates light, airy posts about skin and treatments with dark, dramatic posts for sales and salon imagery. A consistent black, white, and gold palette keeps the grid cohesive as content changes.
The identity also carries into the in-salon experience through promotional materials such as a bi-fold pricing menu that clearly presents savings on comprehensive laser epilation, including a 40% discount. The coordinated system connects the clinic's Instagram presence with the experience at its reception desk.
