Bavaria Leasing

Project Overview

An eCommerce and inventory management website for Bavaria Leasing, a specialized dealership offering leasing and sales of premium BMW and MINI vehicles. The platform is built around a robust vehicle search engine, a dynamic hero banner showcasing featured lease deals, and detailed individual car data pages.

Bavaria Leasing
Web Design | eCommerce
2012
Created
7
Pages
Desktop / Mobile
Platform

The Brief

A premium car leasing company wanted a digital storefront that reflected the high-end nature of the BMW and MINI brands they carry. The sales team needed a platform where customers could easily search a large inventory, view detailed pricing and standard equipment, and interact with the brand directly from the showroom floor or at home, without feeling overwhelmed by complex automotive data.

The Approach

Let the vehicles take center stage and keep the navigation intuitive. The hero section features a large, rotating slider displaying prime leasing offers. The main interface features a persistent, detailed search sidebar allowing users to filter by make, model, engine size, year and specific features like climate control and GPS.

The Outcome

A visitor can seamlessly browse hundreds of cars matching their criteria — including Mercedes-Benz, Audi, Lexus and Porsche models alongside the core BMW/MINI range. Users can click into a specific model to review car data (engine, body type, fuel), standard equipment (alloy wheels, leather seats) and specific leasing terms including down-payments. The layout is optimized for both desktop and mobile, allowing salespeople to easily guide customers through options directly in the physical dealership.

About Project

Bavaria Leasing is a complete digital catalog and eCommerce platform for a specialized automotive leasing company. It is designed to bridge the gap between browsing a massive inventory of vehicles and finding the specific terms needed to lease a premium car. The visual direction is a clean, professional interface utilizing a soft teal and silver color palette that complements the corporate identities of BMW and MINI. The structure relies heavily on a grid system to display the 874+ cars in the inventory, and uses clear, tabular layouts to present technical car data and service package options on individual product pages.

Built to facilitate quick decision-making, the site integrates social sharing tools and functional buttons to reserve, print or save specific vehicle listings. The sidebar filter ensures that users can narrow down their search by highly specific criteria, ranging from monthly leasing budgets to exact vehicle years. This project successfully merges robust database management with a sleek, user-friendly front-end experience.

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